100% New Zealand

100% New Zealand was started as a way for photographer and designer Reuben Price to follow his passion for travelling the country taking photos.

Since 2002 the company has quickly grown as a supplier of photos and related giftware products to leading design and gift shops around New Zealand including designing exclusive ranges for Te Papa store and Auckland Art Gallery.

At 100%NZ we focus on producing Kiwiana with a difference, combining innovation with stunning New Zealand imagery.